The mandate was to name and develop a newsletter to help strengthen CSA’s position as a leader in providing standards and knowledge to the health care industry.
The publication needed to follow the CSA visual identity standards, yet be specific to the health care industry. It would also need to be produced in print, online in HTML and as a downloadable PDF.
The CSA InHealth name both positioned the publication as health care focused and talked directly to CSA’s involvement. Bold cover visuals with a clean easy-to-read typographic style helped reinforce the positioning. Typography, colour and a vertical blue band were all purposed from the CSA visual identity system to help strengthen brand presence.
Produced in English and French.